Top Most Phished Brands

Phishing remains a major threat to businesses because it requires little investment but offers potentially big rewards to cybercriminals. While any company can be impersonated, some are widely used in phishing attacks. These phished brands are impersonated because they are trusted by the public and offer tons of valuable personal and financial information.

How Hackers Engage in Brand Phishing

One of the ways hackers trick their victims is by sending generic fake security alerts and urgent password update requests. Targets often comply due to fear of losing their accounts.

Other brands may be impersonated using highly targeted phishing methods. Attackers can calibrate their phishing infrastructure so that it only displays the phishing page when the right user clicks on a malicious link. The attackers validate the user’s identity to screen out unwanted targets.

Some cybercriminals stay under the radar by including phone numbers but not links. With this approach, phishing emails can evade filters that are designed to flag malicious links.

Favorite Industries for Phishers

Tech Industry
Industries offering technology products are often targeted by hackers. This is because companies in the sector have a lot of sensitive user and research data that can be used to extort victims or fetch good money on the dark web.

Social Media
Social media let users interact with people across the world. Users often post and store sensitive personal information on their social media accounts. Gaining access to such accounts can be lucrative for cybercriminals.

Hijacked accounts may be resold or used for further compromise of the victim’s contacts.

Financial Services
Financial and Banking service companies are heavily targeted by attackers. Cybercriminals aim to take over the account and funds of their victims. Some hijacked accounts are used as conduits for laundering proceeds of other crimes. This can ensnare the victim as a suspect in law enforcement investigations.

Online Stores
Online shopping has gained more adoption due to the pandemic lockdown. The convenience of having items delivered to the doorstep is persuasive for many shoppers.

Hackers are aware of online shopping trends and relentlessly impersonate major online merchants to steal the personal and financial information of users. They may also hijack victims’ accounts to carry out unauthorized transactions.

Shipping Companies
Just like online stores, shipping companies have seen a surge in usage. Many people who have no previous dealings with freight companies now need to monitor the progress of their delivery.

This has presented hackers with phishing opportunities as they can easily take advantage of customers’ ignorance of the shipping process.

Cybercriminals can impersonate shipping companies to install malware on the victim’s computer via phishing.

The Most Phished Brands

Some brands are magnets for phishers and attract considerable impersonation attempts. This list of top phished brands was compiled by cybersecurity firm Vade.

FACEBOOK
Facebook has consistently ranked in the top five of the most phished brands for several years. It is now the most phished brand in the world.

Facebook has an impressive number of active users which makes it a prime target for phishing attacks. Hackers impersonate Facebook by sending links of cloned Facebook pages to users.

MICROSOFT
Microsoft is both a tech and a cloud giant. It is the second most impersonated brand.

Phishing attacks against Microsoft users vary according to the target. Some are just simple phishing with malicious links sent via email to unsuspecting victims.

More sophisticated Microsoft phishing attacks involved coding webpages that only engage with qualified targets according to the hackers criteria.

French Cooperative Bank Crédit Agricole is the third on the list of the most phished brands.

WHATSAPP
Another app within the Meta company makes the top fourth spot for phished brands. As a widely used instant messaging platform, WhatsApp accounts are in high demand by hackers.

French Postal bank, La Banque Postale and Telecom company, Orange take the fifth and sixth positions respectively.

AMAZON
Amazon, the retail and cloud giant makes the top phished brand at number seven. Amazon’s rapid growth as a destination for retail shopping and cloud application host makes it an attractive target for phishers.

Cybercriminals are looking for customers’ credit cards, gift cards, and other financial information from hijacked Amazon account

Chase Bank and Comcast Telecoms sit on the 8 and 9th position on the most phished brand.

PAYPAL
PayPal is the most popular online payment service. It is a regular target of impersonation by cybercriminals holding 10th position on the most phished brand. Hackers impersonate PayPal to get login details from victims in order to steal and transfer their funds or use them for online purchases. Hijacked PayPal accounts are also traded on the dark web by cybercriminals.

DHL
The increased use of shipping makes DHL a prominent target of phishing attacks by cybercriminals.

A lot of online shoppers’ goods are delivered via DHL. Hackers take advantage of these by sending fake emails about order delivery or changes to delivery schedules.

Other top phished brands include Netflix, Wells Fargo, Rakuten, and Adobe.

Staying Safe from Phishing

To protect your organization from phishing attacks, employees must be regularly trained about phishing methods detection and the threats of phishing to your business.

In addition, organizations should deploy automated anti-phishing tools and email filters to block malicious emails from reaching the user’s inbox.

While top brands are particularly targeted for phishing, SMBs are not left out of cybercriminals’ phishing schemes. Hackers target SMBs to steal financial and personal information as well as infect the victim’s machine with malware or ransomware.

For your business to avoid disruption and thrive in the long run, taking steps against phishing attacks is a must. Get in touch with SDTEK to discuss anti-phishing solutions for your company.

The post Top Most Phished Brands appeared first on SDTEK | San Diego, CA.

June 17, 2025
Meeting IT security compliance standards is crucial for businesses that handle sensitive data, particularly in industries such as healthcare, finance, defense, and e-commerce. Regulatory frameworks such as HIPAA, CMMC, PCI-DSS, and GDPR exist to help ensure businesses protect customer information and maintain robust cybersecurity practices. Unfortunately, many organizations fall short of these requirements, often due to common, avoidable mistakes. These gaps can result in costly fines, data breaches, and reputational damage, which can significantly impact the business's bottom line and customer trust. 1. Failing to Conduct Regular Risk Assessments The Pitfall: Many businesses overlook the importance of conducting routine risk assessments. Without these, it’s challenging to identify vulnerabilities or evaluate whether your current cybersecurity controls meet compliance standards. How to Avoid It: Implement a regular risk assessment schedule. Work with a qualified IT provider to evaluate your systems, identify weaknesses, and document remediation plans. These assessments should be performed at least annually, or whenever significant changes to the system occur. 2. Inadequate Employee Training The Pitfall: Your employees are your first line of defense—and often your most significant vulnerability. A common compliance issue arises when businesses fail to train staff on cybersecurity best practices or on handling sensitive data appropriately. How to Avoid It: Invest in ongoing cybersecurity awareness training. Ensure employees understand how to recognize phishing emails, create strong passwords, and report any suspicious activity. Training should be updated regularly to reflect current threats and compliance requirements. 3. Improper Data Handling and Storage The Pitfall: Storing sensitive data in unsecured locations, failing to encrypt information, or retaining data longer than necessary are significant compliance risks. These practices are often flagged during audits. How to Avoid It: Adopt data classification policies that define how different types of data should be handled; encrypt sensitive data both at rest and in transit. Establish clear data retention policies and ensure that obsolete data is disposed of securely. 4. Lack of Incident Response Planning The Pitfall: When a security incident occurs, time is of the essence. Many businesses lack a documented incident response plan, or their existing plan hasn’t been thoroughly tested. This can lead to delayed responses, increased damage, and regulatory penalties. How to Avoid It: Develop a formal incident response plan that includes roles, responsibilities, communication protocols, and steps for containment and recovery. Run simulated breach scenarios with your IT team to ensure everyone knows how to respond effectively. 5. Using Outdated Software or Systems The Pitfall: Running outdated operating systems, software, or firmware is a common issue that can lead to compliance failures. Unsupported technologies are more vulnerable to exploitation. How to Avoid It: Keep all systems and applications up to date with the latest patches. Use automated tools to track software versions and receive alerts about end-of-life technologies. Schedule regular maintenance windows to apply updates and upgrades. 6. Insufficient Access Controls The Pitfall: Allowing too many employees access to sensitive data—or failing to revoke access when it’s no longer needed—can lead to data breaches and non-compliance. How to Avoid It: Implement role-based access controls and follow the principle of least privilege. This principle means that each user should have the minimum level of access necessary to perform their job. Regularly audit user accounts and permissions to ensure access is current and appropriate. Use multi-factor authentication (MFA) to add an additional layer of protection. 7. Neglecting Third-Party Vendor Risks The Pitfall: Businesses often overlook the fact that their compliance responsibilities extend to third-party vendors. If a vendor mishandles your data, you could still be held accountable. How to Avoid It: Vet third-party vendors carefully. Ensure they meet the same compliance standards as your business and include security requirements in your contracts. Conduct periodic audits or request compliance certifications from your vendors. 8. Failing to Document Policies and Procedures The Pitfall: Even if your security practices are strong, failing to document your compliance policies can result in audit failures. Regulators want to see evidence that you have formal processes in place. How to Avoid It: Create and maintain clear documentation for all compliance-related policies, including data protection, access control, incident response, and employee training. Make these documents easily accessible for audits and regularly review them to ensure updates are current. Conclusion Compliance with IT security standards is not a one-time project—it requires ongoing attention, regular updates, and a proactive approach to maintain effectiveness. By understanding and addressing these common pitfalls, your business can stay ahead of regulatory requirements, strengthen its security posture, and reduce the risk of costly incidents. This ongoing attention is crucial to maintaining your business's security and audit readiness. If you’re unsure whether your business is meeting current IT compliance standards, professional support can help. Contact SDTEK today to schedule a compliance assessment and learn how our IT services can keep your business secure and audit-ready. With our support, you can navigate the complex landscape of IT security compliance with confidence.
April 9, 2025
In today’s digital-first world, cybersecurity isn’t just a luxury—it’s a necessity. Whether you run a small startup or a growing enterprise in Fort Wayne , protecting your business’s data, systems, and clients is essential for long-term success. From ransomware attacks to phishing scams, cyber threats are evolving every day, and the best way to stay ahead of them is by partnering with a reliable IT services provider that understands the unique needs of local businesses. Here’s why investing in professional business IT support is one of the smartest decisions Fort Wayne businesses can make—and how working with SDTEK helps protect your operations, your data, and your reputation.